Digital Marketing Manager
We have been awarded the Best Healthcare Startup in India award at multiple forums and ET has named us the top 50 startups in India. The startup boasts of a dynamic team, a fast-paced & high-growth environment, and 2 lovely dogs! We aim to establish Dozee as the de-facto product in sleep management, athlete management and patient monitoring at hospitals. The ideal candidate will have an ability to create and maintain an efficient system of Digital Marketing to support the business needs.
Responsibilities:
- Preparation and implementation of digital marketing strategies and plans inline with business objectives with major focus on performance marketing.
- Development of digital brand building strategies and implementation
- Working with E commerce players and plan marketing and sales promotions for specific portals
- Working with creative agency and in-house designers for development of marketing campaigns, AB testing and communication optimisation.
- Managing the process of configuring, publishing and performance tracking of the paid digital campaigns across various platforms like FB, Instagram, GDN, LinkedIn, Youtube.
- Working with the website management team for tracking, understanding and improvement of consumer engagement on the website.
- Ensuring product listing on various e-commerce and online pharmacy portals in the market
- Set up and implement MIS and analytics framework for tracking marketing performance, gaining insights and optimization.
- Market research for tracking of competition product, pricing, marketing activities and major announcements
- Providing leadership and training to the digital marketing team and optimum utilization of resources
- Control marketing budgets and constantly strive for improvement in marketing ROI
- Working with PR, social media content & trade marketing team to ensure seamless coordination and uniformity across various marketing functions.
Required Skills with Good Competency:
- Proficient with FB ad manager, Google analytics and Ad words platforms
- Website engagement tracking tools
- E commerce merchant & advertising portals
- 5 to 8 year - B2C (Health care experience preferred)